Gregg Knight
President
If you’re a coach, parent, former athlete, or executive who believes the mind is as important as the body, join us. The next generation of athletes deserves more than the game—they deserve support, strategy, and systems that help them thrive. Let’s build that future together.
Sammy Knight
Chief Member Relations & Advocacy Officer
If you’re a former athlete, coach, educator, or someone who believes in building strong young leaders through sport, now is the time to step up. Athletes need mentors, tools, and systems that care for the whole person. Join us in creating a future where every athlete is mentally fit, emotionally strong, and built to lead—on and off the field.
Dr. Jei Pearcey
Chief Sport & Performance Psychologist
To athletes, train your mind like you train your body. Your performance, identity, and longevity depend on it. To my fellow mental health professionals, step onto the field. Let’s integrate science with sport and show athletes that mental fitness isn’t weakness—it’s the edge.
Our Founders Who Inspired a Movement
Mental fitness has been the foundation of our resilience, enabling us to overcome immense challenges and excel where others might falter. Our journeys have been anything but easy, marked by obstacles that tested our limits.
It was through harnessing the power of mental fitness that we found the strength to rise above adversity, unlocking our potential and driving our success. This experience fuels our mission to empower athletes with the tools to master their mindset, reduce stress, and perform at their peak.
Our Mission
The NSAWMF's mission is to equip athletes, coaches, parents, and institutions with the tools, education, and science-backed strategies to help athletes thrive on and off the field. We unite athletes, coaches, and families in a robust membership association that offers tailored programs, education, and tools to help the sports community build resilience, reach peak performance, and thrive in sport and life.
Our Vision
Our vision is to create a future where every athlete is empowered with unshakable mental strength and equipped not just to win the game, but to lead with purpose and thrive in every chapter of life. We believe every athlete deserves the tools to rise, recover, and thrive. That’s why we’re rallying all who care—coaches, parents, institutions, and advocates—to help build a culture where the mind is trained as fiercely as the body.
Our Values
Integrity
Uphold the ethical principles to nurture trust in the athletic community.
Innovation
Pioneer technological advancements and developing cutting-edge practices and resources in improving mental fitness.
Trust
Use credible data and evidence-based approaches for informed decisions.
Responsibility
Ensure every action we take aligns with the advancing mental fitness, total wellness, and athletic excellence in sports.
Curiousity
Be the catalyst for exploring best practices for reducing judgment and creating a more inclusive environment.
Persistence
We believe in the relentless spirit. Once an athlete, always an athlete. That mindset of persistence, discipline, and growth doesn't end when the game does—it carries through life.