JusBeGreat™—Redefining the Future of
Youth Sports
JusBeGreat™(JBG) is where science meets sports to build mentally fit athletes. Our program is our commitment to make mental fitness as foundational as physical training, equipping under-18 athletes (and their support systems) with tools to build confidence, resilience, and healthy identity. The result is not just stronger athletes but stronger people who are prepared to thrive in competition, in the classroom, and in life.
70%
of young athletes
quit sports by age 13.
*American Academy of Pediatrics
Burnout & Pressure Robs
Young Athletes of the Joy of Sports
Young athletes today face unprecedented pressure from competition, academics, social media, and identity.
Without support, young athletes risk burnout, anxiety, and fragile self-worth.
JBG is personal to the founders of NSAWMF, and its suite of programs—R.O.A.R., L.E.A.D., L.O.V.E., and H.U.N.T.—is designed to help the foundations, community organizations, AAUs, and the sports community rally around young athletes to help manage the pressure of sports.
JusBeGreat™ Empowers Everyone That Shapes Youth Sports
Designed by sports psychologists and elite athletes, JBG's programs deliver accessible programs—from bootcamps and focus labs to team workshops—offering practical tools proven to reduce burnout, strengthen focus, and build confidence, all directly aligned with the Eternal Athlete™ pillars of Mental Fitness, Competitive Resilience, and Moments That Matter.
JBG can partner with foundations, community organizations, and Amateur Athletic Unions to help young athletes build confidence and resilience and to thrive in every area of life.
R.O.A.R.
Recover, Observe, Adapt, Rise (R.O.A.R.) empowers athletes to transform pressure into purpose.
This program—which can be used by individuals or within community-run or institutional athletic programs—offers accessible bootcamps, focus labs, and team workshops, equipping young athletes with practical tools to build confidence and resilience.
Get practical tools and resources that help young athletes boost focus, reduce burnout, and fit any team or schedule.
Access guides and frameworks that help parents create routines, navigate the season, and turn pressure into growth.
L.O.V.E.
Our Listen, Observe, Value, Engage (L.O.V.E.) program is grounded in science and co-created with psychologists, elite athletes, and parents.
This program offers actionable guides for family routines and seasonal cycles, offering proven frameworks that transform pressure into growth.
L.E.A.D.
L.E.A.D. (Look, Evaluate, Adjust, Deliver) equips coaches with tools shaped by veteran leaders in sport, blending practical frameworks with the wisdom of experience.
Through certification that enhances credibility and career growth, the program empowers coaches to go beyond winning games—fostering resilient athletes and building team cultures that inspire lasting success
Get certification that enhances credibility and career growth while providing frameworks that build stronger, more resilient teams.
Use flexible, budget-friendly formats with scalable delivery tested across diverse youth sports environments.
The Hunt
The Hunt combines science, athlete experience, and strategy to deliver proven impact.
Developed with flexibility in mind, the program adapts to varying budgets and organizational structures, making it accessible for AAUs, leagues, community programs, and more.
Customizable Programming That is Flexible and Meets Goals
Flexible, practical, and tested in real-world youth sports, JBG equips athletes and teams with the tools to improve performance.
Expert-Led Webinars
Attend engaging webinars that give you proven strategies and insights to strengthen athletes'
mental fitness.
Accessible Guides & Tools
Access educational resources to tackle challenges early so you can support young athletes before performance is affected.
Interactive Workshops
Join workshops that give practical resources to support every stage of the athletic journey.
Impactful Events
Our events foster meaningful connections, virtually and in person to address athlete well-being.
Behind Athletes Are Parents That Believe: A Conversation About Raising Athletes
In this interview, you’ll see how programs like JusBeGreat helped Jesse & Shavonne Allen—parents of elite high school basketball player Corey Allen—find ways to establish balance and resilience as they share how they keep their son grounded, focused, and still finding joy in the game.